Online Resources for Would-be SEOs - It Starts with Search Engines
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It seems like almost every important web site that covers search engine optimization starts with the phrase “search engine” in its name and URL. Well, duh! That’s a pretty well-established SEO technique. I’m not going to put these in any particular order, since they vary in their emphases; what one person considers pure gold might not suit another person’s needs as well.
Search Engine Guide (http://www.searchengineguide.com/) gets mentioned first by virtue of the fact that it indirectly inspired this article. Manoj Jasra’s November 19 blog post offered “9 Ideas for Blog Posts When You Are Stuck,” and it was aimed squarely at those of us who write something for our readers every day – or nearly every day. Jennifer Laycock is another standout blogger on that site; she writes about such practical matters as tweaking your landing page to gain more conversions, designing a small business marketing conference, and more. The site bills itself as “A Small Business Guide to Website Promotion and Increased Search Engine Traffic,” and it delivers. In addition to blog entries, it offers a newsletter and other resources to help you optimize your web site.
Search Engine Land (http://searchengineland.com/) is the site that Danny Sullivan started when he left Search Engine Watch. It focuses heavily on news in the search field, with recaps every day. It isn’t just about news, however; some recent articles explained how to tag effectively for usability and SEO, how to maximize your exposure in Google, and more. You can subscribe to their daily search news recaps, their columnists, a monthly recap of search news, and a full feed of all their blogs. They put on several conferences and webcasts. If you want to focus on particular subjects or search engines, you can browse through several “lands” (Google Land, Yahoo Land, Microsoft Land, Columns Land, etc.) that correspond to your interests.
Search Engine Watch (http://searchenginewatch.com/) didn’t just roll over and die when Danny Sullivan left, of course. In addition to their coverage of the news, they have an extensive “Search 101” section (the full heading is “Search Engine Marketing 101") with a selection of links to basic articles. They also have an active forum.
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