Online Copywriting Strategies and Techniques - Content Format
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It's very important to format your content professionally. You can see great examples of this by observing Quicken Loans and SEO Moz. Their content includes big headings, clearly visible links, short paragraphs and plenty of subheadings. It's also wrapped in professional templates which induce trust.
Personally, I am not very thrilled with SEO Chat's article format and would change a lot of things for greater scannability, but that's not up to me. SEO Chat has a strong enough brand and offers enough quality to get away with its current style of content formatting, yet you may not.
Consumer Content
Google and other search engines see the difference between reviews and comments, hence blogs with more comments are valued more than those with no comments.
It's harder to optimize content added by others, but there many benefits:
Additional keywords capture more long tail searches. People search using the same keywords they use to describe the product.
People love reading feedback and trust it far more than the official word from the company.
In some local markets, reviews are a part of ranking algorithm (not the entire criteria, but a part), so having reviews is key.
You also collect valuable feedback about the product/articles. Many people love to share their ideas, giving you more thoughts -- and more to write about.
Be sure to list all feedback on one page, since combined words create more keyword weight for search engines, making the page even more relevant.
Next: Hiring Writers to Create Content >>
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