Online Copywriting Strategies and Techniques - Original Ideas
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Recycling someone else's content doesn't work. When people realize they need quality content, in many cases they start recycling content already considered to be quality (including this author). The problem with this is that, once original idea spreads, it becomes a commodity. It loses its value because everyone becomes aware of it, thus rendering it an old idea. The author of the original idea benefits because he gets links, or monetizes the idea. Repeaters benefit less and less.
The second person who steals the "original" idea and paints it in a different color still benefits, but benefits less. The third person who "borrows" the idea benefits less than the second. The pattern continues until it's impossible to benefit from an idea, because it has spread too far, and because others have already established themselves with this idea and are going to protect their ground.
This is how the market works, but this pattern also applies to link distribution online. If you want to build quality content, but that content is nothing more than the citation of old, well-established ideas, you won't get far. There are plenty of sites like that online. The majority of small site owners make this mistake.
On the other hand, it's not always easy to spread an original idea. Sometimes ideas are met with hostility and plain ignorance. An example of meeting an idea with ignorance is search. Microsoft, Yahoo and AOL ignored the new idea of quality search, and now Google is bigger than Yahoo and AOL and poses a threat to Microsoft.
An example of hostility towards an idea was the proposition that the earth was not flat. Once people accepted that the earth was not flat, the Catholic Church turned hostile to the idea that the earth rotates around the sun and not the other way around.
A modern example of hostility is the rejection of the idea that our thoughts manifest the reality that we experience and that our lives are a mirror reflection of our beliefs and repeated thought patterns. It's the new "flat earth" approach to the new idea, and it will take more time for it to spread as more people become aware of their thoughts, build better thought habits and realize that this has a direct relationship to their experience of reality.
Your new idea will face either hostility or ignorance.
The antidote to hostility or ignorance towards your new idea is described in Napoleon Hill's book, Think and Grow Rich:
CHAPTER 9
PERSISTENCE
THE SUSTAINED EFFORT NECESSARY TO INDUCE FAITH
Without PERSISTENCE, you will be defeated, even before you start. With PERSISTENCE you will win..... THERE IS NO SUBSTITUTE FOR PERSISTENCE! It cannot be supplanted by any other quality! Remember this, and it will hearten you, in the beginning, when the going may seem difficult and slow.....
....Those who have cultivated the HABIT of persistence seem to enjoy insurance against failure. No matter how many times they are defeated, they finally arrive up toward the top of the ladder. Sometimes it appears that there is a hidden Guide whose duty is to test men through all sorts of discouraging experiences. Those who pick themselves up after defeat and keep on trying, arrive; and the world cries, "Bravo! I knew you could do it!" The hidden Guide lets no one enjoy great achievement without passing the PERSISTENCE TEST. Those who can't take it, simply do not make the grade. Those who can "take it" are bountifully rewarded for their PERSISTENCE. They receive, as their compensation, whatever goal they are pursuing. That is not all! They receive something infinitely more important than material compensation--the knowledge that "EVERY FAILURE BRINGS WITH IT THE SEED OF AN EQUIVALENT ADVANTAGE."
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If we are to analyze persistence we need look no further than Google. Its AdWords Platform failed three times before making billions. What if Google gave up with the first try? It sounds silly, yet many people give up after their first failure. You'll need to be persistent with your new idea for it catch on effectively and attract links.
You may not be after billions or riches, but incorporating the habit of persistence into your life is worth it in all areas. Whether you're after more money, love, less weight, or SEO links, you will agree it's impossible to acquire it without persistence.
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