Network Solutions: Unethical SEO - Doing it Cheap
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I can guess what you're thinking: first Sam's Club gets into the SEO business, and now this. Network Solutions' packages look a little different from those Sam's Club offers, however; at the very least, they're more expensive. Here's a bulleted list of their packages and pricing:
- For 10 keywords and no guarantee, you pay $1800.
- For 20 keywords and a guarantee for five listings, you pay $2800.
- For 30 keywords and a guarantee for 10 listings, you pay $3800.
- For 50 keywords and a guarantee for 20 listings, you pay $5800.
So what is this "guarantee" to which I'm alluding? Here is an image taken from Network Solutions' own web site:
If you look just under the orange bar, even with my having to reduce this image, you can clearly see the headline "Top 10 Search Results" and just below it "Get your site on the first page of search engines guaranteed." That's a pretty remarkable guarantee for a relatively low price!
It's also the kind of guarantee to make anyone knowledgeable about SEO rather suspicious. Chris Silver Smith recently blogged about a letter he received from Network Solutions that promised "Guaranteed Top 10 Rankings on Major Search Engines." Here's part of the problem: despite its standing as a registrar, Network Solutions does not have an "in" with any of the major search engines; no SEO does. In fact, NetSol's behavior raises at least two flags on the list of guidelines that Google gives for choosing an SEO: "Be wary of SEO firms and web consultants or agencies that send you email out of the blue" and "Beware of SEOs that claim to guarantee rankings."
Next: A Closer Look at the Guarantee >>
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