Mobile Search Engine Optimization - Metatxt
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One welcome innovation that could have potentially revolutionary implications for content publishers seeking the holy grail of mobile search engine optimization is metatxt. Introduced by the Irish company Visibility Mobile, this is an attempt to create an optimization standard for mobile search engines.
The idea is to create a small text file that will help search engines and other web software to understand the content of a site and refer visitors to the most appropriate version for the device that is browsing it. One of the key aspects of the metatxt file is that it can be indexed directly by crawlers, meaning that they will no longer need to examine the actual site content.
The metatxt file is not just useful for computers. It is also readable by humans, so they can gain a better understanding of exactly how their sites appear to the crawlers and bots that need to be able to index them.
It can sometimes be a sobering experience to find out that your carefully constructed code, with its beautiful presentation and minimal layout, is utterly incomprehensible to a Google crawler. Perhaps this ability to understand how well your site works at the software level as well as the human will turn out to be one of metatxt's key contributions.
Visibility Mobile is aiming higher than that, however. The company is seeking to partner with key mobile website and blogging companies in what appears to be a serious attempt to establish metatxt as a recognized standard.
Next: How to use metatxt >>
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