Make Money Without Doing Evil - A Lesson in Content Scraping - Google Knows When You've Been Naughty
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There are two ways that duplicate content is handled. Duplicate news stories are expected, if you look in the newspapers where you live they all share some of the same syndicated content. This translates to the online world, and it is done by document scoring where the original site that posted the news is given original content weight. All others will not have a score applied to the document, so as to prohibit it from ranking well.
If you are a commercially focused organization and try to use duplicate content to build multiple websites, your site with the original publishing will get credit. All subsequent copies will not be scored and will be filtered to the very bottom results listings.
By the way, the bot works as far down as sentence structures. So if you think there is a way to circumvent the bot, you are wrong. Google makes sure they hire only the brightest minds.
You can read the patent by following this link: Google's Duplicate Content Protection. Now, it has been said that people who spend the time reading patent filings are without a life, and need to get one desperately. Myself, I have a life, one which happens to involve reading patent filings.
Some very smart and ambitious people had read about the value of unique content in helping to attain front page rankings in the search engines. They decided to boost their rankings with an easy cheat that uses this concept. They built their own search spiders to go out across the world wide web and scrape pieces of content from a variety of websites related to a chosen keyword term. The scraper bots--which scrape articles, blogs, specialty sites and any site with a niche--return to "unique" content to the user, which you could then safely use on your website to increase your site's position in the search engines.
These software programs come in a variety of names, such as niche bot, article bot, and others. I purchased one myself, when they first hit the market earlier this year. I paid for a subscription and gave the software a work over. It had a fairly well done graphical user interface and was easy enough to get working with a friendly tutorial. I worked my way through entering my chosen keyword term, and let the bot loose.
Next: The Day I Tried to Scrape >>
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