Links vs. Content: A Needless Debate
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What do you need to focus on to give your website a high ranking in the search engines, content or links? When working on your site's search engine optimization, there is only one correct answer: both. Wayne Hurlbert explains why.
Search engine optimization experts are often seen as roughly divided into two camps regarding the relative importance of links and content.
Some experts recommend employing a powerful linking strategy to boost a website in the search engine return pages (SERPs). The other theorists suggest that keyword rich content is king in the quest for high search engine rankings. Both sides of the debate consider their choice to be the main key to unlocking high placements.
A third concept suggests that both content and linking strategies are equally essential to achieving top positions in the SERPs. That idea is more likely the best one for most webmasters to employ.
As with an automobile, you need good tires and a full tank of gasoline to travel any great distance. Remove the tires, and your full gas tank won’t get you very far. By the same token, a brand new set of tires isn’t of much value if your car is out of gas. The same theory applies to content and links. Both approaches are needed for strong search engine results.
You want your website to rise to the top of the Google searches for your chosen keywords, right? Why settle for one policy, when you can employ two good ones in tandem, working together?
Next: If Content is King... >>
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