Links and Other Details: Completing Your SEO Checklist
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Last week, I began discussing a list of items you should check when you are performing SEO on a web site. I don’t doubt that those of you new to the field (as well as some veterans!) welcomed the list as a way to avoid losing track of all the details that go into any good site optimization. Now I’m going to hit on the items that I didn’t have room to cover last time.
Just to review quickly from last time, I didn’t come up with this list. The credit goes to Gary Beal, aka SEO Chat poster and moderator GaryTheScubaGuy. Gary has been an SEO for ten years, specializing in search, pay per click, affiliate management and email marketing. He focuses on competitive industries such as online gaming, banking and finance, insurance, travel and investments, so he knows what he’s talking about. He is currently affiliated with Stickyeyes.
If you want, you can check out the thread where this list was introduced. You’ll also find others commenting on what he covers, and his replies to those comments. Feel free to add your own comments to the thread. Where possible, I’ve tried to include Gary’s comments and observations in both of these articles.
Continuing the quick review, Gary divided his checklist into four separate areas: meta tags and on-page optimization; technical issues; linking; and other issues. The first area dealt mainly with where you should put your key words; I covered it in detail in the previous article. The second area, which I began to discuss last time, deals with certain items that are easy to check for and easy to fix. I’ll be covering linking and others issues this time around as well. So without further ado, let’s dive back into the details.
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