Links and Age as Search Engine Ranking Factors - Internal Link Popularity of a Linking Page
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Page rank flows internally, just as it does from outside websites. If internal page A has links from 100 internal pages, and page B has 20 links from internal pages, than A is considered more important. If pages A and B link to X, then a link from page A is weighted more than one from B.
Many SEOs claim this one move helped some pages rank high in search results. I have not seen this happen, but be sure to link to the pages you want to rank, from your most heavily inner-linked pages. It's also important to vary anchor text and appear more natural.
Toolbar PageRank - TBPR
This is what SEO experts from SEOMoz's ranking factors have to say about toolbar page rank:
My feelings about Pagerank are well known. Ignore it. - Eric Ward
Page rank published in the google toolbar is for entertainment purposes only, and is not the real pagerank. - Michael Gray
The toolbar is perpetually outdated, but Google uses PageRank values to help set crawling priorities and to determine if a document should go in the regular or supplemental index. - Aaron Wall
Lots of people will say "no" but it is still a good measure of connectivity and says something about the site. - EGOL
TBPR is not true PR. - Rae Hoffman
Google has admitted that Toolbar page rank updates are at least three months behind the real page rank. Toolbar page rank is also very relative.
When Google declared link buying black hat, it lowered toolbar page rank for all sites it was aware of that bought and sold links. Their rankings on the search engine results pages and traffic stayed intact, so this only proves that toolbar PR is not real.
Use link analysis and other authority indicators to determine value of pages.
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