Linking and Statistical SEO Tools - More Statistics Tools
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Google Ad Planner – This is a media buying tool similar to Comscore and Quantcast. See what visitor demographics visit different websites before buying ads on those sites. Filters go by age, income, country, gender and education. I personally believe you’re better off finding advertisers yourself, but it eases the process for large, corporate media buys. Read the Google Ad Planner review on SEO Chat.
QuantCast – This tool is similar to Google Ad Planner, and it’s also free. Filters include Demographics, Age breaks, Gender, Household income, Ethnicity, Education, Children in household, US geography, Content category and Site size (min/max). Data is collected from several participating users and is mixed with participating publishers who voluntarily share their data (by putting a small script on the site).
If you’re a publisher, you can benefit from participation in the program, since this is a media buying tool and can send you advertiser referrals. The tool is good for creating a general list of websites, but you still have to do manual labor to spot the best ones.
Compete.com – This is a very affordable statistics and competitive intelligence tool. Their site traffic tracking and comparison is biased and inaccurate (just like Alexa), but their keyword reports are killer. For $10 - $30 you can purchase keyword reports for your competitors and see which keywords send referrals to their website.
You can also find competing traffic sources, like search engines, other sites, blogs, etc. For around $10 you can purchase an industry keyword report, which covers around 5000 – 20000 keywords each. This report is extremely useful for marketing and intent analysis of the target market.
Alexa – This company collects data from the Alexa toolbar, but the data is not accurate. You can do a site comparison just as with Compete.com, but take it with a big grain of salt. Many webmasters have shared their web stats and there are astronomical differences.
Comscore – This is an online media buying tool. Comscore releases monthly search engine market share stats along with Hitwise, Compete and Nielsen Online.
In the next, final article, we’ll cover competitive research tools, pay-per-click tools, domain tools and a number of professional development tools used by leading search engine optimization firms.
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