Linking and Statistical SEO Tools - Statistics Tools
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Statistics tools will help you analyze search trends, website trends, the relationship of different events to search volume and more.
Google Trends – This tool is useful for spotting seasonal spikes in search volume (Christmas, holidays) and for tracking search volume in relation to different events like economic factors, wars, press releases, media campaigns, etc. Google Trends also shows news releases corresponding to each spike in search volume.
As you study this tool, you’ll realize how accurately Google can relate different events to search volume and link patterns. What this means is that, to have a large spike of link growth, that growth has to be related to something (unless it’s a natural rate). You can also observe how the search volume for specific terms progresses through months and years.
Google Insights – This is another statistics tool from Google. The difference between Google Trends and Google Insights is that this tool emphasizes geography more. It shows search volume distribution for countries, states and cities (the keyword must meet a minimum threshold). You can filter results by years, 12 months, 90 days, 30 days and 7 days. There’s also the ability to select for a vast number of categories. Google Insights is related to Google Trends, but if you compare results for exact keywords for specific cities you’ll find many conflicts.
Google Trends for Websites – The website version of Google Trends has a graph that represents the flow of unique visitors to a specific domain. The tool doesn’t show the number of visitors; rather, it shows a flow line. Just as with classic Google Trends, you can see how the visitor flow line relates to seasonal changes and news events. You can actually spot website press releases and see how much they influenced traffic and brand awareness.
You can also check keywords which send referrals, countries/states/cities which send referrals and websites visited by the same visitors. The tool is limited to a certain search volume. Most likely you won’t see your competitors, unless they are a big corporation. Many small webmasters were not happy with this tool, so I believe Google raised their minimum search volume qualification.
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