Linking Out: Finding the Benefits - Conclusion
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Linking out to other blogs remains a controversial topic. Sending visitor traffic to other sites is considered offering service and information by some webmasters, and is decried as throwing potential customers and search engine power away by others.
The transfer of Google PageRank is considered a net loss to a web page by some search engine experts and part of a cycle that returns even more PageRank inflow by other SEO professionals.
There will always be people who leave a site for other places, as they are only a click away. It’s really impossible to keep a web visitor captive on a site. The best solution is probably to provide a great site, to which visitors will return over and over, while linking to sites that provide additional theme-related information.
If a website owner wants to gain customers and clients, the onus rests on them to develop the best site possible. That situation will require outgoing links to other sites as well.
There is some definite long term advantage to linking out as well as offering immediate assistance to your site’s visitors. Your site might be accorded the coveted hub site by Google, and the high search rankings that come with that status. You will be glad you linked to some other sites in that case.
As with everything else, it’s up to the individual website owner what is right for the site and for the visitor traffic. The correct answer is probably different for everyone.
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