Learning SEO by Doing it Hardcore - Old Ground, New Eyes
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The next couple of tips from Martinez that I’d like to discuss involve taking a new look at some old ground you’ve covered before. I’ll start with tip number three: “Change the titles on your least successful pages twice a year.” If you have some kind of logging and monitoring software set up on your web site, you should not have any trouble figuring out which pages are least successful. You could also use Google Analytics.
Why should you do this? “Because obviously those titles weren’t helping your least successful pages,” argues Martinez. It really is that simple, though making the change might not be. You may need to find some appropriate synonyms and do a little research, or you may have to do a deeper rethink of the page. You’ll know in six months whether the exercise did any good – because you get to repeat it, and with any luck you’ll be changing the titles on different pages this time.
The ninth tip on Martinez’s list also requires you to take a look at familiar territory, but it’s definitely not for the faint of heart. He advises you to “Optimize your best performing page for the exact mirror of your targeted keyword expression (turn an ABCD page into a DCBA page).” I’m not an SEO myself, but I’m not sure that’s even practical in some cases for certain phrases. Does anybody want to try to optimize a page for “optimization engine search”?
So why does Martinez suggest that you try this? “You can’t do better than to nail the number 1 position for a query, so why not aim for a second query?” he asks. “If you can optimize a page forwards and backwards, you should be able to handle just about anything.” While Martinez’s tip might not actually be practical in its original form, the sentiment is certainly valid. If you can find a way to reverse the phrasing of your key word that makes sense, it might even be worth trying.
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