Here's a collection of SEO tips covering some frequently-asked questions about Google, buying and building new websites, and building links. You'll almost certainly find something in this grab bag you didn't know before that you can use in your next SEO campaign.
Get a Second Listing
If you're up on Google for a good keyword, you can get a second indented listing for that keyword by creating another page on the same topic. This will essentially double your traffic for a keyword, and bump down one of the competitors.
To get a second indented listing you need to create a page with similar keyword focus. Content on both pages should be 100% different, without the slightest hint of duplicity. This also goes for <title> and <H tags>.
Once you have that page ready, promote it by placing links with targeted anchor text from high PR pages. In some cases internal links aren't enough (in competitive markets), so you'll need to build external links. Don't forget to include a link from the home page.
Slow Results
Search engine optimization can be a waiting game. You create pages, invest time in content, build links, get directory listings, but results are not yet showing up. It's been a month... what did I do wrong?
Many people will go back, remove links, restructure internal links, work on content, change titles and make all kinds of adjustments. Search engine optimization is a slow process. It takes several months to get results on Google, and those months can be frustrating, especially if you only have one website.
When results don't show up, do not worry; give it up to three months. Instead of going back and changing everything, invest time in new ideas, content, links or other domains.
Only after learning that what you did does not work should you go back and make adjustments; otherwise, if you did not wait, how do you know it did not work? SEO is a slow process that requires patience. Many SEOs sometimes create a site, throw some content on it, get a couple of directory links, build a few more links and let that site mature. Then they go back several months later for heavier work.
If you only have one property to take care of, you're actually at an advantage. You can invest time in quality content development, networking and link building while waiting for results to show up.
Search Optimization 
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