Internal Linking: Thinking Inside The Box - Conclusion
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While gaining incoming links complete with keyword laden anchor text from outside sources is important, a website owner should not neglect a site’s internal linking structure.
By judicious use of targeted keywords in a site’s internal links, more theme relevance can be given to the receiving page. By strengthening a page’s theme in the eyes of the search engines, higher search rankings can be obtained.
Through the use of a well designed site map, properly linked site menus, and good page footers, a site’s keyword density and themes can be consolidated into a better overall search engine package.
While gaining benefits from the search engines, a properly linked site aids the users of the site as well. Better site navigation helps visitors find the desired information, resulting in longer website stays. As a result, more opportunities for conversion from visitor to paying customer are created.
A proper internal site link structure assists a site in both the search engine rankings and in overall website based sales.
It’s time to redesign your site’s internal linking structure and improve the existing link anchor text to better target your most important keyword phrases for each linked page.
It pays dividends in more ways than one.
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