Internal linking structure, as referred to by SEO, commonly known as Web site navigation, is a fundamental requirement for your end user and search engine spiders. Logical and intuitive navigation will assist your Web visitor in finding their way around your Web site effortlessly; and help increase your response rates (be it sales, phone calls, or simply readers).Internal linking structure, as referred to by SEO, commonly known as Web site navigation, is a fundamental requirement for your end user and search engine spiders. Logical and intuitive navigation will assist your Web visitor in finding their way around your Web site effortlessly; and help increase your response rates (be it sales, phone calls, or simply readers). A well-constructed and coded linking structure will help search engine spiders navigate your site. This will ultimately help search engine users locate your content.
This article will go through the various types of navigational elements one can apply within an internal linking structure strategy. Each navigation element has its pros and cons, and this article will explore most of them. In addition, we will discuss the different methods of combining the various navigational elements in order to achieve the best linking structure for your Web visitor and the search engine spiders.
Below are the sections this article will cover: - Simple Hyper Text Links - Graphical Navigation Icons or Buttons - JavaScript or DHTML Dropdown or Pulldown Menus - Animated Gifs and Flash Navigation - Image Map Navigation - Framed Navigation
Before we dive into the various linking elements, let's briefly discuss the two basic types of links. We have absolute and relative links. An absolute link defines a specific location of a Web page whereas a relative link specifies a location of a Web page within a major directory. Example of an absolute link: <a href="http://www.rustybrick.com/company.php">RustyBrick Company Information</a>
Example of an relative link: <a href="../company">RustyBrick Company Information</a>
Search Optimization 
