Implementing Six Sigma Methodology for SEO
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In this second part of a three-part series, you will learn how to start using Six Sigma methodology as part of your search engine optimization strategy. Introduced here are the tools, templates and detailed guidelines that are required for a complete and successful implementation.
Note: Bear in mind that in every step or phase of the project implementation, everything should be "documented." This means printing out and keeping a copy of the minutes of the meeting, and all data should be kept and stored as well as the results of the implementation. Everything can be compiled into a single document, which can act as a reference for future Six Sigma projects.
Step 1: Formation of the Six Sigma Team
Before going through the DMAIC Six Sigma methods, a team is needed. Ideally, this should be a cross-functional team consisting of the following members and job descriptions:
SEO expert/specialist/team leader. This person is the overall team leader of the Six Sigma project. His responsibility includes keeping the project schedule on track and coordinating with members to get the project's tasks done. His main contribution to the team is expertise in SEO, formulating SEO strategies and getting ranked in major search engines by optimizing both the content and the offsite factors (e.g. back links). It is recommended that he/she be extremely good at mathematics/statistics; if not, then a statistician is needed (not required) as part of the team for the data analysis phase.
Web Developer. This person implements the corrective action pertaining to changes that must be made to the website. This includes coding work, changes in website template, adding content, etc. His/her main contribution to the team is expertise in the area of the website's server and software, in addition to the server side scripting language used by the website. This will ensure that corrective actions are realistic and can be implemented.
Website business/Ecommerce manager. Usually this is the website owner/representative that is actually investing the money to run the business, and is a non-technical person. However, the ecommerce manager/business manager can provide current financial figures and sets financial objectives that are to be reviewed by the overall team members to see if they are realistic or not. Other roles include approving the budget needed for the implementation of the Six Sigma project.
Marketing Head. This person is in charge of the overall website marketing work and works closely with the SEO in charge. Promotions can be offline or online. The marketing head's contribution to the team is to ensure that the marketing strategies formulated as part of the corrective action are within the scope of their existing marketing work, as well as to suggest or confirm whether the strategy is indeed valid or realistic.
Statistician. This person's main job is to analyze the data and provide meaningful observations with the help of the other team members. Members of the team can rely on the statistician's expertise to analyze difficult data that is beyond the skill of the other team members. Usually this job can be done by an SEO expert; however, a statistician is helpful if any of the team members admits that they lack expertise in this area.
Next: Step 2: First team meeting, schedule generation >>
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