How to Use Google Insight for Search Engine Optimization
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Google Insight is a product similar to Google Trends that will enable you to examine a certain niche in detail. Its slogan, “See what the world is searching for,” implies that one of the most important uses of Google Insight is to detect current and future trends, as well as to measure how Internet users perceive specific terms in a specific period of time or in the past.
Search engine optimization deals primarily with keyword research, building links, and doing onsite work. Google Insight offers a new and very useful tool for researching keywords. In all SEO processes, keyword research is the most critical part. A mistake in the keyword research means a failure of the whole SEO campaign.
Traditional keyword research tools such as the Google Keywords Tool, Google Analytics and Google Webmaster Tools offer only basic information; they can't provide you with much more detailed information to address these very important points to be considered in full-scale keyword research:
- Trends that range over more than one year and doing a seasonality analysis of your targeted keywords.
- In-depth analysis of targeted locations, or the location of your targeted customers. This will answer common questions such as “Where could my customers possibly be located?" and “What are the most important localities on which I should focus most of the marketing budget?”
- Is the popularity of this niche increasing or decreasing? Is this a seasonally- based niche or an all-year-round business?
- If I am starting a global-based business, what countries do I need to prioritize in my marketing efforts? Where I could potentially get more customers?
These are just some of the very important points that need to be checked in order to build a successful SEO strategy. Since Google Insight ties in the long-term aspect of keyword research planning, it is a very useful tool for search engine optimization that relies heavily on strategies that will produce long-term results.
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