How to Use Anchor Text in Backlinks - Multiple Page, Multiple Keywords
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Often webmasters try to target too much with their optimization efforts on one page, thus diluting its effectiveness. You have many pages in your site, use them! I suggest targeting no more than 3 keyword phrases per page and then choosing another page if you have more. (And in almost every market you have more).
I, for example, target “SEO Company”, “SEO Services”, and “SEO” as my keywords for my main page of www.seo-guy.com . I also want to rank well for “SEO Tutorial”, “Free SEO Tutorial”, “SEO Forum”, ”SEO Forums”, etc. Thus I choose the most appropriate pages for my other keywords. www.seo-guy.com/seo-tutorial.html targets “SEO Tutorial” and “Free SEO Tutorial”, and www.seo-guy.com/forum/ targets “SEO Forum” and “SEO Forums”.
Now that is for the distribution of my on page SEO; however, I mention it in this article because it extends to the previous multiple pages, multiple anchor texts mentioned above. Now because of the appropriateness of my on page targeting, I am forced (if I want to rank well for all my terms) to switch up my link requests to link with many different anchor texts and to many different pages. I used 3 in this example, but I have hundreds of pages targeting different keywords and thus hundreds of different anchor text links pointing to those hundreds of different pages. The end result is I am rewarded with excellent rankings across the map as Google sees that I am an important site (I have many links) but also a quality site (I have links to many different pages) and finally I have covered my bases by providing a multitude of anchor text variations, thus making it appear a lot more natural than if every link just pointed to my homepage with the keyword “SEO”.
If you have any questions please feel free to email me or stop by the SEO Forum . Oh, yeah, and don't forget to support our drive to be number one in Google for the keyword "SEO" -- please link to us using the following anchor text:
<a href="http://www.seo-guy.com" target="_blank">SEO</a>
this will read: SEO
Thanks for your support, and I hope you enjoy my articles.
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