How to Use Anchor Text in Backlinks - The Myth of Sponsored Links
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A common misconception among the webmaster forums lately is that the purchasing of sponsored text links to a domain will get that domain banned. If this were the case, we could all just go out and buy our competitors site-wide high PR back links with appropriate anchor text to make it look like they were attempting to cheat the system and then report them in hopes to get them banned. I find this flawed as a website owner can obviously not be held accountable for inbound links out of their control.
A more plausible solution is that these links would just be discounted or the sites obviously selling the links get a penalty of some kind, which we have seen in the last 7 months in the form of PR pass on bans. Soon enough people will realize that buying links from completely irrelevant sites just because they have high page rank simply does nothing for them because of the relevance (also called topic specific) factor mentioned above. I would rather have a PR 1 back link from a quality content site matching my theme than a PR 7 site-wide link from a Viagra site (unless of course I am a Viagra site myself, then I'll take it!) Don't forget that page rank is always nice to brag about, but in today's Google it has a lot less to do with the SERPS (Search Engine Result Pages) than it once did.
Advanced Anchor Text Usage (Natural Link Simulation)
One of the more advanced (albeit if you think about it, obvious) techniques to be applied to link building is to attempt to integrate the occasional non keyword loaded anchor text link to your site. Think about it, if 100% of your links are your “exact” keyword phrase, it makes it look pretty obvious that you're targeting it. Also other than perhaps your own site name, a 100% inbound anchor text density would NEVER happen. So I say switch 'em up. Make one out of every 15 or so link request your actual site name or domain. Get a few links in a sentence (Extend your anchor text to natural language) and of course let's not forget to deep link, meaning getting links to ALL your important pages, not just your index page. If I were Google and saw 100% links going to just one page I would think one of two things, either you're an SEO, or your site just isn't very high quality as no one finds worthy content past the first page. Either way it's a good idea, which leads into our next technique.
Next: Multiple Page, Multiple Keywords >>
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