How to Optimize for Inktomi in 2004 - URL, Page Names, and On Page Elements

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URL and Page Names

Big points can be scored when the url or domain name has the primary target keyword contained within. Inktomi places good reward for webmasters that correctly structure there website to have a meaningful and effective navigation. One of the best ways I found to explain how to do this correctly is think of your website as a tree with many branches. The trunk of your tree is your URL, such as: www.lawnmowerwebsite.com. Then imagine each page and subdirectory as a unique branch that has its own unique set of leaves. Since each branch is unique, each branch needs to be identified so that other people can bask in its glory and know what its about. So follow some of the example below when creating new pages or subdirectories.

Example:

http://www.lawnmowerwebsite.com/tractors/new/john-deer.html
OR
http://www.lawnmowerwebsite.com/articles/tires/how-pick-tractor-tires.html

On Page Elements

On page elements that are contained within the document are also of paramount importance to ranking well in Inktomi. By correctly formatting the page to be as specific and accurate as possible in combination with optimized meta-tags will create an awesome formula for ranking high in Inktomi. Keep the following in mind when optimizing your document for Inktomi.

1. Keep you target KEYWORDS at the TOP of the page
   
   
2. BOLD keywords that are important and unique to the page. Inktomi places more importance on words that are bolded.
   
   
3. Inktomi prefers LONGER KEYPHRASES then short generic terms. If you really want to rank well, then focus on finding the best keyphrases with the most amount of traffic.
   
   
4. HEADINGS are important as well, and should be used on each page to identify sections of content. Be sure to create heading in a meaningful manner, such as beginning  with and H1 tag, and following with H2 and H3 tags that start smaller sections of content.
   
   
5. LINK TEXT is also very important, and perhaps on of the most important on page elements of a good Inktomi optimization. Again be sure to include keywords in meaningful links to other pages on the site. DO NOT use the keywords in more than 50% of the links however, because this could be identified as spamming.

Next: Selecting Keywords >>
 

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