How to Optimize for Inktomi in 2004 - Optimize Your Pages for Inktomi

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The best way to optimize for Inktomi is relatively simple and follows many of the basic SEO principles. Being able to formulate effective relevant meta-tags and on page elements is important to pulling a ranking in Inktomi off well. Always keep in mind the following as you optimize for Inktomi:

1. Make each page unique and its meta data different for each page.
2. Make your pages meaningful for the visitor and that they contain good relevant content.
3. Create search engine listings that communicate to the searcher what the page is about.

Title

The title is vital to identifying the document and should be created to describe the document in a meaningful way. Think about what a searcher might input in, in order to search for a document.

1. The title should be a maximum of 10 words total or a maximum of 50-70 characters.
2. Make your titles clear and specific to what the page is about. Do not stuff keywords in your title just to put something there.
3. Ask you self a question on each page, "What is this page communicating to the searcher?". Format the title to answer that question.

There are several ways to craft a good title, but follow some of the examples below. You will notice the title contains what the pages are about, where the page is from, and possibly a location as well. Note: You may either include or exclude the use of your company name in the title. Inktomi however recommends its use and is advised if you can include your company name then do so.

Example:

Grass Lawnmowers in Texas from John Deer Ranch Equipment
OR
First American Bank - Job Openings

Next: Meta Tags, Keywords, and Robots... Oh My! >>
 

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