How to Optimize for Inktomi in 2004
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Inktomi is becoming a rising star in the search engine wars, and it is very likely that this heavy weight contender with give Google some jabs at the title of the most relevant search engine results. While the majority of webmasters these days would rather optimize for Google, and hope for the best in Inktomi, this strategy will need to be shifted for the year 2004. So be warned, if you are not in Google and not in Inktomi in 2004, then you might as well remain invisible.
Introduction
Inktomi is becoming a rising star in the search engine wars, and it is very likely that this heavy weight contender will give Google some jabs at the title of the most relevant search engine results. If you think Google is doing a good job at relevancy, buckle your seatbelts, because the people over at Inktomi are very serious about giving Google a run for its money. While the majority of webmasters these days would rather optimize for Google, and hope for the best in Inktomi, this strategy will need to be shifted for the year 2004. No longer should Google optimization be the only method for which webmasters promote their sites. As seen in past Google updates, we have discovered that reliance on one search engine for unique visitors is a short sighted and bad strategy: if your rankings tank, then so does your traffic, and ultimately your profits. In order to take the sting out of lost rankings you will either have to work real hard to get the rankings back or redo your strategy altogether. So be warned, if you are not in Google and not in Inktomi in 2004, then you might as well remain invisible.
How to Win with Inktomi
The Inktomi engine has been a long time contender in search, and the way it does business is about to get much better. This is good news for SEO's and webmaster's alike; now that the playing field will be more open for possibilities of achieving organic free traffic from Inktomi. While the topic of optimizing for Inktomi has been put aside by most, in this article it will receive a thorough overview on what you should do to prepare for ranking high in Inktomi. So if you are ready to take the challenge, get ready for a fun ride, there is a whole landscape of keywords ready to reward the most dedicated optimizer out there with loads of free traffic.
Next: Submitting Your Site to Inktomi >>
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