How to Optimize a Web Site Using JavaScript Menu - Conclusion

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In summary, what this article has covered are some of the best practices for web site optimization and search engine marketing as applied to websites using JavaScript-based menu:

1. Do not depend on the DHTML menu alone for navigation – provide additional links throughout the body of the page, through breadcrumb and bottom navigation;
   
   
2. Build a list of links to the most important sections of your site in the <noscript> tags which both the archaic browsers and the search engine crawlers will be able to see and follow;
   
   
3. Build an informative sitemap to enable access to the most important sections of the site; in addition, provide links to these sections from the footer of every page;
   
   
4. Select several two-three word keyword phrases and place them within the page title, the meta tags, and most importantly, throughout the body of the page;
   
   
5. Whatever you do, do it to make the page readable and usable for the people who will find your website via a search engine – do not do it just for the search engine positioning. After all, if you are number one on Google but nobody stays at your website to read or purchase from it, your search engine optimization has been a waste of time and energy;
   
   
6. Be patient – the search engines take their time to crawl and index the newly discovered pages. Do not expect improved results within the first 3-4 weeks; sometimes this can take several months.

If after several months your web site’s position on the search engines result pages has not improved, you might want to consider the services of a professional web site optimization and search engine placement expert.

This article did not cover the equally important subjects of search engine submission and building links to your site, both of which would help your web site attain high search engine rankings. If you want to learn more on these subjects and on how to achieve top rankings with the search engines, you can visit WebSage.

If you have any questions on search engine optimization and submission, or if you decide that you do not have the time or patience to do your own search engine optimization, feel free to contact me at mitko@websage.net.

DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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