How to Optimize a Web Site Using JavaScript Menu - Tip Five: Keyword Placement and Density

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The BBFA page has its chosen key phrase in most of the critical places:

1. at the page title tag;
2. throughout the content;
3. at the text of web link pointing to relevant web pages;

It does not have a description meta tag but it should! The description meta tag is often used by search engines to list a brief description of the site. Thus a good description meta tag not only would improve the usability of the search engine results, but would educate the person making the search if that page is the one sought before the actual visit to the site.

While different search engines have different algorithms for ranking web pages, one of the general rules is the importance of frequent appearance of the key phrases throughout the content of the page. Of course, simply stacking keywords could backfire unless their presence is purposeful and aims to inform the readers. Again, follow the rule: “whatever is good for the reader should be good for the search engine”.

The BBFA key phrase of choice “spiritual principles” appears 4 times throughout the content of the home page. Different keyword combinations including “business” appear multiple times as well. With such keyword density, no wonder the page shows high on the search engine result pages.

To see a full report on the keyword density of your web page, go to the Keyword Density Analyser Tool.

Using keyword density analysis tool will help you see your pages through the eyes of a web spider. It will help you understand if indeed the keyword phrases of your choice appear throughout the page title, meta tags, and page content consistently and often enough to convince the search engines that this page is relevant, has substantial content, and is worth high ranking.

Next: Conclusion >>
 

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