How to Optimize a Web Site Using JavaScript Menu - Tips Three and Four: The Sitemap and Keyword Choice
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Tip Three: The Sitemap
Having a sitemap can be another good way of providing access to the most important links of the website so that a web crawler can follow them and index the whole site.
The more pages the web crawler can follow, the more pages it will be able to index, the more interlinked the website will appear. Having a number of properly interlinked web pages within a website would indicate to the search engine that the information architecture of the site is solid and this would help you achieve higher search engine rankings.
Tip Four: The Keyword Choice
Now that we have made sure the site could be indexed, let us look at what would cause it to rank high on the search engine results.
Andy has selected a set of keyword phrases, which are not only popular but also effective. You would want to select not a single but two-three keyword phrases. Properly selected keyword phrases will increase the chances of your site being found and will bring more targeted audience.
A wonderful web service, which can be used to select effective keywords is WordTracker. Alternatively, use the Term Suggestion Tool provided by the paid search engine Overture for their key term analysis.
Next: Tip Five: Keyword Placement and Density >>
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