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SEARCH OPTIMIZATION

How to Optimize a Web Site Using JavaScript Menu
By: Mitko Gerensky-Greene
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  • Rating: 3 stars3 stars3 stars3 stars3 stars / 22
    2004-02-02

    Table of Contents:
  • How to Optimize a Web Site Using JavaScript Menu
  • Do Search Engines Matter?
  • Search Results as the One of the Ultimate Tests of Web Site Optimization…
  • JavaScript and Search Engine Crawlers
  • Tip One: Do Not Depent on the JavaScript Menu Alone
  • Tip Two: The noscript Tag
  • Tips Three and Four: The Sitemap and Keyword Choice
  • Tip Five: Keyword Placement and Density
  • Conclusion

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    How to Optimize a Web Site Using JavaScript Menu - Tip One: Do Not Depent on the JavaScript Menu Alone


    (Page 5 of 9 )

    Links

    How then, if it is using a JavaScript menu, has this page managed to adorn itself with multiple links to the major sections of the site? The BBFA website incorporates breadcrumb links and bottom navigation links so that even if the search engine spiders are unable to follow the links built into the JavaScript code, the crawlers would be able to navigate throughout the rest of the site following the secondary navigation.

    So, in order to enable the web crawler to follow the links to the rest of your site, make sure there are regular HTML links throughout the body of your page in addition to implementing bottom (or footer), side/top navigation, as well as breadcrumb navigation.

    By the way, an added benefit of having breadcrumb navigation is the increased usability of immediately indicating where you are located and how to find your way home (to the home page), regardless of which web page you end up landing on from the search engine results pages.

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