How to Optimize a Web Site Using JavaScript Menu - Search Results as the One of the Ultimate Tests of Web Site Optimization…
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(Hint: The Other Test is Usability)
BBFA, the Bahá’í Business Forum of the Americas, is a non-profit organization dedicated to the promotion of spiritual principles and values in business. If you run a Google search for “spiritual principles in business” or just “spiritual principles business”, you will see one of the BBFA pages on top of the “non-sponsored” search results page (sponsored search results are often out of budget for many small businesses and volunteer organizations).
Number one out of 324,000 pages – not bad for a small non-profit with no marketing budget!
Following the BBFA link listed on Google’s search results will take you to a page sporting a nice JavaScript-based flyout menu – that is, if your web browser has JavaScript enabled.
The BBFA website utilizes one of the best JavaScript-based menus, developed by Milonic Solutions Ltd., and freely available to non-profit organizations.
Optimization Targets: Site Navigation and Content
So, how did BBFA manage to rank #1 on Google? To rank highly on a search engine’s result pages, any website (including your website) needs to be optimized and indexed. As you prepare to launch your newly redesigned website you should keep in mind two important points:
Make it easy for the search engine crawler to index your website
Make sure your content is optimized for top rankings
Every search engine’s crawler is different as are the algorithms used by the search engines to rank their results. What is the same is that every search engine’s crawler automatically and periodically crawls the URLs of different websites and then inserts them into the search engine’s index.
Next: JavaScript and Search Engine Crawlers >>
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