How to Optimize a Web Site Using JavaScript Menu
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In this web site optimization case study, the author takes a look at using JavaScript menus in order to optimize your web page for top search engine placement.
"With 3.3 billion searches conducted every month in the U.S. alone, and with thousands of new websites being added to the global network of the Internet, making sure your website ranks highly is becoming increasingly important."The Importance of a Misnomer
I avoid using the term search engine optimization, when describing what I do, because I believe this term is misleading. I do not optimize the search engines, not at least the major ones, although I have worked on optimizing the search features of a number of web sites. What is more appropriate, in my opinion, is to use the term web site optimization.
Whatever way you call it, the act of optimizing your site so that it may rank as best as it can for particular keyword phrases, especially with crawler-based search engines, is an important part of any web site's marketing. Taking full advantage of the power of search engines to bring targeted traffic to your web site will be an important step in increasing its return on investment (ROI) – after all, if no one can find your web site, it does not matter how attractive or user friendly your web site is.
This article does not deal with search engine submission, which is another important part of your web site marketing campaign. Getting your web site submitted to the search engines would not necessarily result in your site’s reaching the top rankings for your selected search terms. It simply means that the search engines know your site exists. For more information on search engine submission, visit WebSage.
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