How to Increase the Conversion Rate of Your Website - Website technical presentation
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Now that you have improved the content aspect of your website, it is time to look into other important factors that can affect your conversion rate. One factor is how your website is presented technically. Consider reflecting on the following questions below:
How long, on average, does it take your website to load? Scientific studies have shown that you will lose one third of your website visitors if your site takes more than eight seconds to load. Consider improving your website's loading time by cutting it as low as possible.
Do you use intensive flash and JavaScript technology to display content? Not all users have the time to upgrade flash or even upgrade browsers. If you can display your content as technically simple as possible, then it can be accessed easily by almost all visitors, which can improve your conversion rate substantially.
Do you have friendly website navigation? I have observe a lot of commercial websites, even recently, that do not have a link going back to the home page. Or they do not have a “contact” link clearly visible on their pages. Much worse, there are websites that do not provide a back button or even hyperlinks that will always open in a new window. It is very confusing to navigate.
Do you have technical features that provide security? Adding SSL to check-out pages or providing features that protect users’ privacy is essential.
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