How to Become an SEO Professional - Closing Touches
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Knowing how to use the search engines is advised. This way you can search for tools which allow you to analyze your competition's performance on the SERPs, and discover automated ways to perform operations such as directory submission, article submission and also other analysis which will make you, the SEO professional, look very good to your clients when you are speaking in the lingo of the "industry" (as with every other field, SEO has its own particular terms). This is all basic stuff for professionals, but for anyone who wants to know the barriers of entry to SEO it is a good introduction.
Be Extremely Service Oriented
SEO is a service, and like all services, it's not just about the product. It's also about the after sales, the pre sales, the customer relations and customer satisfaction. No matter how good you get, if you cannot keep your customer happy, then you may not be around for very long. If you check the bad press about SEO companies, it's mostly in the area of customer service, not in their product delivery. If you want glowing referrals and repeat business then it is advisable to be service oriented and be extremely customer focused.
In a Nutshell
Here are some things you need to do before you quit your day job and hang out a shingle! Get (and learn how to use) Macromedia Dreamweaver, register a reseller hosting package, learn HTTP redirect commands and subscribe to (and read) all major search engine newsletters. And most importantly, get a guinea pig site and rank it for a variety of key words (give yourself a year or two).
After all this, get screen shots of your rankings and print out your traffic server logs, get glowing testimonies from a set of reputable customers, set up a blog (and release your own newsletter) and then my friend, you should be able to handle an SEO task without quaking in fear that you will disappoint the client. And I honestly believe that there is more tan enough business out there for every one, so "the more the merrier."
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