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SEARCH OPTIMIZATION

How RSS Makes Your Site Attractive to Search Engines: The RSS Bandwagon
By: Jennifer Sullivan Cassidy
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    2005-09-14

    Table of Contents:
  • How RSS Makes Your Site Attractive to Search Engines: The RSS Bandwagon
  • A Quick Word on RSS and Marketing
  • RSS Sitemaps
  • RSS Article Feeds
  • RSS Blogs, Forums, News, Reviews, Sales
  • RSS Events, Link Building, Podcasting

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    How RSS Makes Your Site Attractive to Search Engines: The RSS Bandwagon - RSS Blogs, Forums, News, Reviews, Sales


    (Page 5 of 6 )

    3.  Blogs

    Blogging is easily the most widely known use of RSS.  Anyone can write a blog, and it can be about any topic imaginable.  From hermit crabs to stock brokering, blogs cover a wide variety of subjects that may be of interest to any number of people.  This content is delivered directly to the consumer's desktop, providing you with a direct link to your targeted audience.

    4.  Forum Postings

    There are plenty of forums out there that relate to any thing you are interested in.  While forums are mostly opinions of people, there are very valid questions answered in forums, and important information that is updated daily.  Syndicating a forum site can provide a search engine a direct look into the feelings of the community, while providing important advice and tutorials to searchers.

    5.  News

    There is nothing fresher than news.  News happens every minute, and syndicating news is a great way to obtain new content.  By displaying news pieces on your site, you can revamp content continually.  But considering it takes search engines a bit of time to crawl those news pages, RSS offers a speedier way to get your news to both the search engines, and the subscribers.

    6.  Product Reviews

    Product reviews are a great way to provide your customers a linear view into what your product has to offer them.  People like to know what others are saying about your products before they buy them, and by utilizing RSS in this way, you can give a face-to-face look at what you are selling, and updates on those items like no other way possible.  This will also help create brand loyalty, and help establish strong relationships with customers.

    7.  Updated specials, sales and tech support tips

    RSS allows for complete product interaction between a company and a consumer.  You can zap your deals directly to a person's desktop, and guess what??  It's not spam; because RSS is completely opt-in.  Many times, by the time your specials are spidered and indexed, it can be obsolete.  In contrast, with RSS these things can be delivered to your customer faster and with more reliability.  Providing a customer with a "line-in" to tech support will help them feel that your company is personable, and cares about them. 

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