How RSS Makes Your Site Attractive to Search Engines: The RSS Bandwagon - A Quick Word on RSS and Marketing
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RSS received very little attention prior to 2003, even though it has been widely available since the 1990's. Now, according to JupiterResearch, 12% of online consumers use RSS feeds at home and in the office. In a startling and quite disturbing report, JupiterResearch states that, "RSS will not have a significant effect as a supplemental alternative to e-mail marketing."
It goes on to say that 45% of marketers have no plans to implement RSS as a supplementation to email. On the tails of that, they also report that most marketers don't understand it, nor do they know enough about it to incorporate it into their search engine optimization strategies. In a nutshell, almost half of marketers as a whole believe that it is either just a phase, or that it only pertains to blogging, and that blogs are unimportant. Many also believe that it is impossible to target an audience with RSS compared to email marketing.
Poor understanding of RSS doesn't give marketers an excuse not to be able to offer this amazing possibility to their clients. Concept marketers anticipate that by 2008, RSS will be incorporated into everything we do online. What does this mean to you as an SEO?
RSS is about delivering content to consumers, but more than that, it is also about driving traffic from search engines and directories directly to the consumer. I like to think of RSS as a hotwire directly into the search engines. Since the development of the new Google Sitemaps, it has occurred to me that there are many other methods of utilizing RSS to direct wire a site into the search engines.
Here are ten really easy ways to plug a site into the search engines, while finding qualified traffic in the process. And while most RSS is of value to the human subscriber, the first one is purely for the benefit of a search engine.
Next: RSS Sitemaps >>
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