How RSS Makes Your Site Attractive to Search Engines: RSS Tutorials and Tips - RSS Tips (Page 8 of 8 ) RSS Tips: - If you have several items in your feed, newer information should be at the top, as these will get crawled first, or read first by your subscribers.
- Allow subscribers to access archived content. It may be too much, if not impossible, to keep all of your syndicated content in one XML file. You may have to remove some items when you add new content to keep downloads small, and bandwidth to a minimum. Use a link to archived content in your current feed. Keeping those older items available will allow those people with links to your site for a particular news story or article to avoid dead links.
- Keep it as simple as possible. Most effective RSS feeds have no styling information, and while it’s fine to add some styling to the feed, you must take care in how you do it, as to not detract from the RSS feed’s search marketing value.
- Always validate your syntax before submitting your feed.
- Use the RSS and XML icons on your site. Most people with RSS readers recognize them, and would be able to subscribe to your content easily.
- Keep promoting your feeds regularly. This will keep your feeds active in RSS directories.
- Keep your feeds updated. If people have taken the time and made the effort to subscribe to your feed, then they expect to have new content delivered to their aggregators and other RSS receivers frequently.
Whether you’re writing in a blog, hot-wiring into Google, keeping your customers and clients up to date on products, services, and events, or simply looking for an alternative to email for your corporate communications, RSS is for everyone. In the world of search marketing, RSS is fast becoming an essential part of optimization, and it’s cheap, easy, and very effective. Don’t let this rapidly growing resource pass you by without offering it to your clients, or using it yourself. You’d be losing a valuable tool if you disregard the capacity RSS has for the internet, and every element of technological advancement today. It’s not too late to start implementing these things right now. Footnotes:
*Definitions in quotes are referenced directly from Google’s Sitemap Help pages. | DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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