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SEARCH OPTIMIZATION

How RSS Makes Your Site Attractive to Search Engines: RSS Tutorials and Tips
By: Jennifer Sullivan Cassidy
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  • Rating: 5 stars5 stars5 stars5 stars5 stars / 16
    2005-09-28

    Table of Contents:
  • How RSS Makes Your Site Attractive to Search Engines: RSS Tutorials and Tips
  • Starting the RSS Code
  • XML Sitemaps
  • A Look at XML Syntax and Definitions
  • Utilities for RSS and Site Syndication
  • Utilities for RSS Continued
  • Promoting Your Feeds
  • RSS Tips

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    How RSS Makes Your Site Attractive to Search Engines: RSS Tutorials and Tips - Utilities for RSS and Site Syndication


    (Page 5 of 8 )

    Now, you can create your RSS feeds or sitemaps by hand, like I did initially, but there are many tools available on the internet to make the job easier. The next section will look at some of these a little closer.

    1. Aggregators – Aggregator is the technical name for an RSS reader. There are many free aggregates available, like RSSReader, FeedDemon, Pluck, and FeedReader. A simple search for “free aggregator” or “free RSS reader” will point you in the right direction.
    2. Desktop RSS readers – FeedDemon is a desktop client that retrieves and organizes RSS feeds, including podcasts, newspaper displays, and integrated with popular RSS services like Flickr, Feedster, and NewsGator.
    3. FeedForAll – Easily create RSS feeds for your articles, news, newsletters, and so much more. Simply create your title, description, and your link, and the program does the rest for you, and can even upload your RSS feed to your server. FeedForAll has invaluable information on just about any RSS topic you’d like, including RSS resources, articles, tutorials, tools, directories, and even graphics. They have also created the next tool listed in this article.
    4. RSS2HTML – This simple little PHP script is very cool. It takes an RSS feed URL that you specify, and turns the RSS into HTML for your site, with a customizable template that you can easily place within your established pages. With this handy script, you can receive and post syndicated content to your site without having to do much. I recommend it to anyone. FeedForAll also allows you to run the syndicated content through their servers, and offer several options for you to use their service. Note: There are several other programs on the internet to convert RSS into JavaScript. This is not recommended, as search engines cannot read JavaScript. So be careful.
    5. You can also extract RSS from your XHTML files. We mentioned earlier on how to use the <span class=”rss:item:> and </span> tags to plug RSS directly into your web page. You can use an HTML to RSS scraper tool; or the WC3 has created a way to convert your XHTML content into RSS.
    6. RSS promotion services – These simple sites allow you to input the link of your XML file, and it will submit it to many various syndicated sites for you. A good example of an RSS promotion site is YourFeeds.com.

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