How RSS Makes Your Site Attractive to Search Engines: Deeper Look at Using RSS - Content Syndication
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Articles, News, Reviews, Specials, and Events
Syndicating articles is a good way to get your site listed in search engines, as well as increase back links. Articles and news stories are a good way of displaying content on your site anyways, with or without RSS; however, promoting your site with article or news feeds is a cheap and easy way to get some one way links, as well as market your site without pay per click or advertising. This also goes for product reviews and specials, as well as community events. They are all syndicated in the same manner. The third article in this series will show you the syntax you would use if you were to hand-code your XML for your article feeds, plus give you information on utilities you can use, most of them at no cost, to syndicate your articles for you.
What’s important to know right now is that you will need three things to syndicate your articles, news, reviews, specials or events: a keyword rich title, a short description of the syndicated content, and a link to the article or news piece. You can include other information, such as images, how frequently the page changes, when it was last modified, or any number of different pieces of information that you deem important. Please note: We will not be covering those extras in this series.
Tech Support Tips
This is also done in the same way as syndication of articles, news, reviews, specials or events, with perhaps the possible exception of syndicated email addresses to particular departments for technical support. I might caution against this, as the likelihood of those emails getting spam is high. Essentially, if you have written an article on the particular use of a software program, then it can be treated precisely the same way that any other informational article can, and therefore syndicated in the same format. You can syndicate manuals and software documentation as well, or even technical notes, bug lists, and version updates. Similarly to articles, reviews or events, you need three pieces of information: the title, description, and link. Anything else is simply extra.
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