/ 13 1. Provide syndicated content on a site. Every SEO understands, and preaches, the need for fresh content on a site. This is probably the easiest way to use RSS for a client. Display news or article feeds on a site, and Voila, you have fresh content.
2. Syndicate the site itself. This is where I’m going to focus most of my energy, because this is what I see as being an underdeveloped, undiscovered gold mine when it comes to SEO. Syndication is a fast method of getting a site seen and heard, and bringing what a website has to say to its targeted audience. The prospect of tuning a consumer in to the voice of the website has more value than content, keywords, and linking combined. In this way, the search engine and RSS have the same goal in mind: to bring the most relevant results to a searcher while filtering out all the other garbage.
In the previous article, the RSS Bandwagon, I related why RSS is important from an SEO standpoint. In this article, I will give you specific ways to incorporate it into your site, and go further into depth on what they will mean to you. Here’s a bit of a refresher list, and one additional item we didn’t cover before:
Blogs – Online journal covering any conceivable topic.
Sitemaps – XML based sitemap that simply put is a list of all the URLs for a site that point Google to the pages that need to be crawled, and how frequently they get updated.
Articles – Keyword rich content relevant to a particular site topic.
Forum Postings – Compilation of opinions of people, including valuable advice, links, and feelings of a community.
News – Up to date information about what is happening locally, regionally, and globally. This is probably the freshest form of content available.
Product Reviews – What consumers and critics are saying about a product, in order to offer others an inside look at that product before they purchase.
Specials and Sales – Company’s current pricing on their product, and price changes.
Tech Support Tips – Online advice, tips, and tricks to help consumers with their product, whether it is help with operating popcorn poppers or tutorials for hi-tech software.
Events – Community happenings that impact a certain group of consumers.
Link Building – Sharing content from other websites, as well as providing shareable content.
Podcasting – A method of delivering audio and visual media content through RSS.
Communications – We didn’t cover this in the previous article; however, I felt it important to add it to this one, and while it may not be popular just yet, I see being implemented just as email was when it was introduced.
Now let's look at method of incorporating RSS
More Search Optimization Articles
More By Jennifer Sullivan Cassidy
