Getting an SEO Education - Other Educational Options
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Most of the courses listed above are for Continuing Education Units; they’re not really college credit for graduation. If you don’t feel like your education needs to come from a college, there are other options available. Dan Thies is known in the industry and offers a selection of SEO and SEM courses. He starts you off with a free ebook, available for download. He offers two other training programs, “From Amateur to Expert” and “From Expert to Professional.” He also offers a personal coaching program. It looks as if the bulk of his courses are online.
Bruce Clay offers an impressive selection of courses, including a series that can lead to certification. These appear to be a combination of classes offered over several days at their California facility, followed by several months of course work online. Special training is offered in the areas of Internet marketing, SEO, PPC, web analytics, SEO web design, and online branding.
The SEMPO Institute offers three SEO-related courses, ranging in price from $399 for the basic course to $1,399 for the most advanced course. All courses are offered online. There is no instructor; you’re simply interacting with the course materials. But if you’re self-motivated, and like working on your own, this kind of course may be the best approach.
If you already have a good basic background in SEO, and you can afford it, you might want to consider going to one of the large search marketing conferences. Search Engine Strategies (SES) holds conferences all over the world; there’s a big one in New York City every year. This year it will be held March 17-20. With five tracks of sessions offered most days, you’re sure to get an education; the only problem will be figuring out how to keep up with it all!
If you’re looking for one-on-one instruction, or at least instruction in smaller groups than you’d find at a large conference, SES also offers search training workshops. Their next one will be held on May 6, in Denver, Colorado. At the time of this writing, their agenda had not yet been determined.
I hope I’ve let you know about some possibilities you were unaware of before for continuing your SEO education. Good luck!
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