Get the Details Right for SEO
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In our third article covering the top 21 tips for SEO for 2007 as discussed by Gary Beal, also known as GaryTheScubaGuy in our SEO Chat forums, you'll learn how to build a corporate link building campaign and what details you need to get right to make everything work.
4. Create a Corporate-Level Link Building Campaign
If you haven't done this yet, you are already behind. Link building is an acceptable practice if it is done the right way. Here I'll tell you the right way.
You need to set some type of budget. Whether you're an individual with one or two accounts, or an agency with dozens, you need to have some type of budget set aside for this. It can be money or it can be time.
Here is how I segment my campaigns:
15% - 25% to purchase one-way back links to internal pages. Not text links. I create custom/bespoke articles that will complement the owner's site, and that have my keyword phrase within it as my anchor text. I also make sure that it is a relevant site to my article/anchor text.
25% - 30% reciprocal link exchange. Not text links. I create custom/bespoke articles that will compliment the owner's site, and that have my keyword phrase within it as my anchor text. I also make sure that it is a relevant site to my article/anchor text.
25% for blogs and forums. It's considered Guerilla Marketing. This takes a little longer because you need to establish yourself within communities and become somewhat of an authority that can post links to relevant and useful content on a site. This will attract actual traffic (and improved rankings), and also create natural back links from other end users.
25% to use an automated tool (
IBP 9.0 - Axandra) to find potential link partners. You can find a complete guide on how to use this along with Firefox and SEO Quake extension on the
SES London Presentations Page. The username is london2007 and the password is febpres07.
Now whether you hire students to do these tasks or you do them yourself, they need to be part of your daily routine. I have tested dozens of techniques, each having its own merits dependent on actual demographics, but every campaign has a planned strategy.
Obviously there are other considerations such as building good content that people want to link to, creating top 10 lists, how-to guides and reviews, but not all markets have the ability to do these in a relevant way. My recommendation in this type of situation, and really any others, is to do a "who-is" lookup, pick up the phone and start calling. These are the best kind of back links.
You can find many more ways to build links in Step #14.
Next: 5. Optimize HTML Comment Tags/ Bad URLs/ External File Names/ PDF Documents/ Hyphen vs. Underscore >>
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