Captions. It’s likely that your site is rich in both words and visuals, pictures and graphics that help capture the eye and the attention of your visitors. Don’t forget to optimize even these for the search engines by including keyword-focused captions for your pictures.
Describe the image with optimization in mind and you can’t go wrong. Captions may seem like a small thing, but every little bit helps when it comes to SEO. Every little thing helps boost you that much more with the search engines, driving your page higher up on the list of results.
META. Don’t neglect META tags at any time. Make sure that every page on your site is there to be seen by traffic and is optimized for best effect. This includes using META tags on every single page of your Web site.
Standard META tags contain a code that makes the page itself available for search engine scans, keywords that describe the content on the page and a short description that traffic will see when the page is displayed on search engine results.
Be sure that every page of your site is optimized with the best META tags possible. Include words and phrases which are displayed on the page, a description which also includes these keywords and make sure that every page is configured to be read by the search engines. Never neglect your META when SEO is your goal.
Page Headings. Page headings are extremely important. Every page of your site should have a keyword-focused title (Mystery Shopping as a Career, using the example from above). The page title will also be scanned by the search engines, along with everything else on the page. Like everything else on the page, this, too, should be optimized with search engines in mind.
Use SEO Everywhere
There are more than five ways to optimize pages, but keeping this group in mind will help you to create more focused, more search engine-friendly pages on the Web. Remember that SEO applies to every aspect of every page on your site, and remember to always keep the focus on your main keyword phrases whenever you add anything new.
SEO can be applied to page and content descriptions, META tags, navigation and everything else that you want to feature online -- and it should be applied to all of the above. When you use SEO everywhere on your site, you increase the chances that traffic (via the search engines) will find your site…and why else would you have one, if not to get visitors?
Search Optimization 
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