Establish a Level of a Stability with your SEO Strategy - For Fun and Profit, and Profit, and Profit
(Page 2 of 5 )
First and foremost, if you are trying to do business on internet (i.e. make money) don’t lose site of the golden rule of business: It takes money to make money. If you are planning to invest $20 a month and somehow parlay that into $10,000 a month of profit, then please don’t quit your day job. Achieving top rankings in Google or any of the other major search engines requires the expenditure of three resources:
- Time
- Money
- More Money
When my partner and I plan a budget for a new “niche” site we set aside US$20 a month for linksmanager.com (for reciprocal linking), US$250-$500 for “advertising” (Text link, Static Banner, Paid Directories, PPC, CPM, etc), and $100 to $250 for contracting someone to acquire relevant reciprocal and non-reciprocal links. This monthly budgeting doesn’t include our overhead for Office Space, equipment, utilities, hosting, and whatever other costs your business might require.
If you have the time to personally acquire links for your site, by all means, eliminate the “link acquisition” costs from your monthly budget. You can also adjust your budget depending on the competitiveness of your target search terms (more if the term is super competitive, less if the term is barely competitive). The point here is that you need to come up with a realistic monthly budget for optimization, and you need to be prepared to comply with the established budget, even though you may not see returns for 1 to 6 months. “Sandbox” conspiracy theories aside, most websites do not become profitable overnight. Be prepared to spend some money in the short term in order to make some money for the long term. Your website is an investment, and like most investments, it takes time to establish a healthy profit.
Next: Essentials >>
More Search Optimization Articles
More By Hugo Guzman
