Eight worst search optimization techniques - Repeating keywords excessively
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What it is:
Regular occurrence of a keyword is supposed to mean that a page has high relevance to that search term. If a search user is looking for a page about dog grooming, ideally a page that's highly related to dog grooming will repeat the phrase "dog grooming" with a high amount of frequency. However, some site owners take it a step too far and repeat the phrase dozens of times in a row in the META tags or in the content to try to boost the relevance rating. The keywords may also be packed in via invisible text, mentioned above. Some sites go so far as to hire copywriters to replace instances of pronouns in otherwise fine site copy in order to get the maximum repetition of key terms.
Why you shouldn't do it:
While this may be a good idea in theory, it is regularly abused. Directory editors frown on this technique, and your site could be banned from a directory if an editor notices you using this technique on the page. Packing the copy with excessive repetition also hurts the readability and makes your site awkward for potential visitors, which may hurt their opinion of your site and reduce the odds of a repeat visit. In addition, some search engines now have filters to screen for overly repeated keywords, which could result in a penalty – even in cases where you may not have intentionally packed the keywords.
Completely irrelevant keywords
What it is:
Everyone knows that certain terms are very popular. Some site owners scan the lists of frequently searched terms and insert those terms as keywords for a page regardless of whether they actually relate to the site content or not, causing a page to show up in the rankings for a common search term and trick visitors into clicking on the link.
Why you shouldn't do it:
Many search engines consider this spam, but it would be a bad idea even if they didn't. For example, "sex" is a common search term, but if a search engine user is actually searching on the term "sex" and you have stuffed the keywords for a site about golf with excessive references to this term, you are not exactly gathering your target audience to the site anyway, and this is not useful traffic.
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