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Effective Keyword Use as an SEO Ranking Factor - The Most Important SEO Factors


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Having done the research and analysis, here are the most important SEO factors, from the highest priority to the lowest. 

  1. The Web site's Link Popularity -- The number of outside links, assuming all links are medium to high quality, counting new sites, and ignoring spam.

  2. Anchor Text of Inbound Links - Targeted keywords.

  3. Keywords in the Title Tag - Shows in search results, easiest to optimize.

  4. Domain Authority/Back links of the Linking Page - The number of quality inbound links that point to a page from which your link comes matters. The more authoritative that page, the better your link is.

  5. Topical Relevance of a Linking Page - A link from an authority site on the topic is worth GOLD. Links from topically relevant but less authoritative sites are also valuable, considering that's where Google is going; this will be more valuable in the future.

  6. Age of Site - The older your site, the better. Buy an old domain if you can afford it

  7. Internal Link Power Distribution - Make sure to heavily link pages you want to rank internally, consider anchor text.

  8. Total Amount of Outbound Links on a Linking Page - The more links are on the linking page, the less rank value is passed with your link.

  9. Link Distribution of the Site in Communities - the more your site is cited in online communities, the more important it is in the eyes of search engines.

  10. Keyword Within Content - The importance of this should be obvious.

  11. External Link to Other Pages/Site - Link only to quality sources.

  12. Age of Link - Links are like wine; they get better with age.

  13. Age of Linking Page - This, too, is like wine.

  14. Linking site ranking for your keywords - If a site ranks for your keywords, then getting a link from that site is very valuable.

  15. Text Surrounding the Link - The more relevant the text, the better.

  16. Internal Link Popularity of Linking Page - This works the same way as inbound links. The more good ones, the better.

  17. Domain Name Keyword Use - This helps with anchor text distribution.

  18. Amount of Indexable Content - More content is good, but don't pin all your hopes on content volume. Without links, it doesn't go far.

  19. Rate of New Inbound Links- Too many coming in too fast can set off red flags without evidence to justify a spike (events, search volume, etc)

  20. Keyword Use in H1 Tag - Plug keywords there.

This is my shot at classifying SEO ranking importance. Do not use it as an absolute list; consider it more as a guide. Do more research and read articles to learn more.

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