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SEARCH OPTIMIZATION

Effective Keyword Use as an SEO Ranking Factor
By: Ivan Strouchliak
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    2009-04-14

    Table of Contents:
  • Effective Keyword Use as an SEO Ranking Factor
  • Keywords in a Domain Name
  • Keywords in Meta Description Tag
  • The Most Important SEO Factors

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    Effective Keyword Use as an SEO Ranking Factor - The Most Important SEO Factors


    (Page 4 of 4 )

    Having done the research and analysis, here are the most important SEO factors, from the highest priority to the lowest. 

    1. The Web site's Link Popularity -- The number of outside links, assuming all links are medium to high quality, counting new sites, and ignoring spam.

    2. Anchor Text of Inbound Links - Targeted keywords.

    3. Keywords in the Title Tag - Shows in search results, easiest to optimize.

    4. Domain Authority/Back links of the Linking Page - The number of quality inbound links that point to a page from which your link comes matters. The more authoritative that page, the better your link is.

    5. Topical Relevance of a Linking Page - A link from an authority site on the topic is worth GOLD. Links from topically relevant but less authoritative sites are also valuable, considering that's where Google is going; this will be more valuable in the future.

    6. Age of Site - The older your site, the better. Buy an old domain if you can afford it

    7. Internal Link Power Distribution - Make sure to heavily link pages you want to rank internally, consider anchor text.

    8. Total Amount of Outbound Links on a Linking Page - The more links are on the linking page, the less rank value is passed with your link.

    9. Link Distribution of the Site in Communities - the more your site is cited in online communities, the more important it is in the eyes of search engines.

    10. Keyword Within Content - The importance of this should be obvious.

    11. External Link to Other Pages/Site - Link only to quality sources.

    12. Age of Link - Links are like wine; they get better with age.

    13. Age of Linking Page - This, too, is like wine.

    14. Linking site ranking for your keywords - If a site ranks for your keywords, then getting a link from that site is very valuable.

    15. Text Surrounding the Link - The more relevant the text, the better.

    16. Internal Link Popularity of Linking Page - This works the same way as inbound links. The more good ones, the better.

    17. Domain Name Keyword Use - This helps with anchor text distribution.

    18. Amount of Indexable Content - More content is good, but don't pin all your hopes on content volume. Without links, it doesn't go far.

    19. Rate of New Inbound Links- Too many coming in too fast can set off red flags without evidence to justify a spike (events, search volume, etc)

    20. Keyword Use in H1 Tag - Plug keywords there.

    This is my shot at classifying SEO ranking importance. Do not use it as an absolute list; consider it more as a guide. Do more research and read articles to learn more.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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