Effective Keyword Use as an SEO Ranking Factor - Keywords in a Domain Name
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If you have an old domain with your exact targeted keyword in it, you're a lot closer to the top 10 than without it. We have several domains that were quite easy to rank on Google for the exact domain key phrase, but it took a lot longer to achieve results for other keywords in a very competitive marketplace.
Keywords in the domain matter more on Live Search and Yahoo than on Google. An exact domain match also gets bolded on search results, which can increase your click through rate -- and click through rate is definitely a part of the algorithm.
Most importantly, your domain name is usually used as link anchor text and can get tons of value for your site based on that. If you want to rank for "green horse" and your domain name is greenhorse.com, many people will link to you with your domain name as the anchor text, which has your targeted keywords right there (NICE). But if the site name is wierdturf.com, people will likely use that instead of "green horse."
Getting a domain that exactly matches the keywords for which you're trying to rank is worth the money and will give you a load of good credit on the side. It can also be used as an indicator by Google that someone paid a load of cash for the name - raising the trust bar a bit.
Keywords in Meta Keywords Tag
Don't bother with this tag.
<meta name="Keywords" content="useless tag which has 0 impact on search engine rankings, unless you're optimizing for some lame search engine that sends no traffic" />
Next: Keywords in Meta Description Tag >>
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