Almost all bloggers knew that when it comes to earning income from your blog, the best approach would be to become a Google AdSense publisher. If your website is well optimized in terms of SEO, then the traffic can definitely contribute to good Google AdSense earnings.
However, if you are looking to maximize your blog’s passive income, then Google AdSense is not enough. This is where you might consider two good alternatives in earning additional passive income for your blog: Infolinks and Amazon Associates.
Those that are not financially savvy might ask, what is “passive income”? Passive income is a form of income that goes into your pocket even if you are not working. Of course, this does NOT mean that you will not do any work at all. There is still work to be done, but you are rewarded even you are not at work.
This is the opposite of “active income.” An active income is what you get from your day job’s pay check, because companies implement a “no work, no pay” policy. Selling goods and services online would also provide an active income.
A passive blog income, even though it appears to be small, can be a great help in improving your financial condition in the long run. When you are on a long vacation due to an illness, your blog will still continue to accrue passive income.
This is a tutorial is for beginners on how to get started with Infolinks and Amazon Associates properly without affecting the search engine optimization status of the website.
Important Requirement to Get Started: Content Quantity and Quality
Some bloggers go crazy with Google AdSense, Infolinks and Amazon Associates. Right away, they jump to putting these banners and links all over their blog. But they ignore the most important thing for the readers, namely the quality and quantity of the blog’s content.
Yes, before you start putting up these banners and affiliate links, you need to examine your blog’s status — the number and quality of the posts you have. As a guide, answer the following three questions.
How old is your blog? If your blog is still a month old, don’t rush into being an Infolinks publisher or Amazon associate; instead, build quality content and get traffic through organic search engine optimization. There is no shortcut. You need to read a lot about SEO and apply these things positively on your blog. You can learn a lot in a shorter amount of time by reading SEO Chat articles here or hanging out in SEO Chat’s forums.
Expect to do a lot of hard work building your blog. This stage can last for six months to a year straight, depending on your commitment and how frequently you update your blog. The objective of your SEO effort is to bring in as many organic visitors from the search engines as you can.
Do you really have a content/text-based blog? Some blogs are informal and authors are not serious about adding an ample amount of original content per post (a good ballpark figure is around 500 words per blog post). Bear in mind that Infolinks and Amazon Associates work best with content-based blogs, and NOT with blogs which are just full of videos and images.
Are you really committed to writing in original content? Infolinks and Amazon Associates require their blog publisher to have original content. If you are the type of blogger that loves to syndicate a substantial amount of content from other websites, then it will be harder for you to earn a lot of passive income or even become a publisher with Infolinks and Amazon Associates.
The objective of becoming an Infolinks publisher (or Amazon associate) is to have an additional income aside from Google AdSense. This will let you maximize your blog’s passive income opportunities.
To get started with Infolinks, fill out an online application and refer to this page for guidance.
Below are the important things you need to know if you are planning to become an Infolinks publisher.
1. It is best to inform your readers about Infolinks, and how this can affect the user experience of your blog. Infolinks suggest mentioning that your blog uses some kind of in-text link advertisement. You can find more details here: http://www.infolinks.com/faq.html, under the section “Should I introduce Infolinks to my visitors?”
2. One of the most common questions pertains to income potential. The answer depends on the amount of traffic and impressions the blog gets.
To see a rough comparison between how much a high traffic blog (>500 impressions daily) and low traffic blog (<100 daily impressions) generates, check out the screen shot below:
There is a very big difference; you can see why it makes sense to get a high amount of traffic to your blog before signing up with Infolinks, because you need that traffic before it can become worthwhile. Of course, the amount of earnings can vary depending on your niche and the amount of content.
3. You will get paid by Pay Pal.
Here are some tips to help you increase your Infolinks earnings.
1. Since this is an in-text advertising method, it works best with substantial blog posts (around 400 to 500 words of original content).
This will increase the chances of Infolinks’s text link appearing in your post, as well as visitor click through for those links.
2. Write blog posts frequently. The more posts you make to your blog, the more you will get impressions coming from long tail traffic. An increase in impressions can increase Infolinks earnings. Common pitfalls are to write post just for Infolinks or affiliate links. Your motivation to write SHOULD be to help your readers first of all; all other motivations should be secondary.
As to how many posts to write in a week, that depends on your time. If you are a full-time blogger, you can write one or two high quality posts per day. It will surely pay off in the long run.
3. Never stop your SEO efforts. This will help your blog posts get high ranks in search engines. The higher the ranking, the more organic traffic you will receive, which will translate to higher net impressions.
Getting Started with Amazon Associates
The Amazon Associates program is very different from Infolinks and Google AdSense. It works by having Amazon affiliate banners and product links on your blog. Then, if your visitor clicks on these links, they will go the exact product page in Amazon.com.
You will ONLY earn money if the visitor successfully orders the product. To get started, you need to join: https://affiliate-program.amazon.com/
Like Infolinks, there are some things you need to know about Amazon Associates.
2. Search engines like Google recommend putting a nofollow attribute to affiliate links. This is also for your own good, because you will not leak unnecessary link juice from your blog without editorial merit.
How about the earnings? Well, Amazon Associates is a commission-based system.
The screen shot above shows earnings of $24.77 for total sales of $613.66 in Amazon. This is a commission of about four percent.
The formula for shipped items is:
Shipped items = Amazon Conversion Rate x Click through rate in your blog post for Amazon affiliate links x Blog Impressions
If you have 20,000 impressions for your blog, and 2% of your visitors click the Amazon affiliate link, you will have 20,0000 x 2% = you will be referring 400 visitors to Amazon.
These 400 visitors are still shoppers to Amazon, so how good the match is between your content and the product page is what dictates the conversion rate. So for example, if your Amazon conversion rate is 4%:
Number of shipped items = 4% x 400 = 16 shipped items
The sales of those items depend on the price of the product.
Here are some tips to increase your Amazon Associate earnings.
1. The tips for increasing Infolinks earnings can also be applied to increasing Amazon associate earnings.
2. Amazon Associates works best for blog posts about products — posts that review products, give product details, and the like. The appropriate title tag is also a factor. For example, “Best car stereo for iPod in year 2010″ indicates that the visitors clicking that result from a search on Google are most likely “ready to spend” visitors looking for the best car stereo systems. This increases the conversion rate.
3. If you cannot automate placing content text links to Amazon in common blog platforms like WordPress, Joomla, etc, then you need to prioritize your top content (those with very high page views; you can use Google Analytics to spot this content). Once you know which posts rank as your top content, put some related affiliate links on them pointing to Amazon. Depending on your users’ motivation in reading your content and checking out the products in Amazon, these can convert well.
According to tips offered by ChisGuthrie here:
4. Content linking (using text links similar to Infolinks placed on your blog post content) is more effective than putting affiliate banners in the sidebars.
5. Using image links to Amazon placed in content is also more effective than using banners in the sidebar.