The solution we came up with was to program a Mod_Rewrite on the URLs to remove the stop characters from the URLs. We modified a URL that once looked like http://www.freshpair.com/catalog.php'formid=5&query=bra§ion=women to something more like http://www.freshpair.com/catalog_section_women_id_8.html. We replaced all stop characters with underscores and more friendly URL characters and names. Today, Google has indexed over 21,000 pages on Freshpair.com and sales have increased tremendously due to the Mod_Rewrite and other search engine optimization techniques applied to the site.
For more information on Mod_Rewrite please visit the Apache module mod_rewrite page at: http://httpd.apache.org/docs/mod/mod_rewrite.html
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