The solution we came up with was to program a Mod_Rewrite on the URLs to remove the stop characters from the URLs. We modified a URL that once looked like http://www.freshpair.com/catalog.php'formid=5&query=bra§ion=women to something more like http://www.freshpair.com/catalog_section_women_id_8.html. We replaced all stop characters with underscores and more friendly URL characters and names. Today, Google has indexed over 21,000 pages on Freshpair.com and sales have increased tremendously due to the Mod_Rewrite and other search engine optimization techniques applied to the site.
For more information on Mod_Rewrite please visit the Apache module mod_rewrite page at: http://httpd.apache.org/docs/mod/mod_rewrite.html
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
/ 15 
