Dynamic URLs In The Eyes Of A Search Engine - A Brief Pause

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We will get back to Freshpair.com shortly; but first let's continue to discuss the importance of dynamically generated URLs. In order to better understand what a search engine sees, let us take a sample URL and discover it.

A simple standard URL would look something like: http://www.freshpair.com/underwear.html.

A complex URL would look something like: http://www.freshpair.com/catalog.php'formid=4&id=8&brand=&brasize=§ion=women.

The first thing you notice is the .php extension, and you might think that the .php extension is causing the issue. That is not the case. Next you will notice are question marks, equal signs, ampersands within the URL. Is that causing the issues' Kind of... These question marks, equal signs and ampersands are what are commonly referred to as "stop characters" in search engine optimization terms. They are named stop characters because they signal to search engines to stop crawling past a certain point, limiting the number of pages crawled on your site.

Next: Another Example >>
 

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