Dynamic URLs In The Eyes Of A Search Engine - Example
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In order to explain search engine optimization technique, let me give you some perspective with a client of
RustyBrick, Inc. RustyBrick designed and developed a custom e-commerce site for an undergarment and intimate apparel shop named
Freshpair.com. Freshpair.com is built with a PHP dynamic scripting language that helps facilitate the day-to-day operations of the site. After the site was built and running, Freshpair.com participated in many online advertising campaigns, including Overture and Google AdWords.
At some point after sales leveled off and the company was looking for ways to increase revenues, Freshpair came to me at RustyBrick and asked what they can do. Freshpair.com's COO and I discussed many options; but one thing that stood out was that Freshpair.com was not to be found in the normal search results. We quickly devised a plan on what steps to take in order to make Freshpair.com "search engine friendly".
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