Don`t Let Your Visitors Get Lost in the Avalanche - A Path Through the Avalanche
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Of course you want your site to be visible, and you're going to do whatever you can as far as search engine optimization to make that happen. That includes regularly adding fresh content to your site. Ironically, Michael Kenward, commenting on the ESRC-funded research, noted that scientists don't seem to understand that point. "Our take is that scientists need to be a bit more careful in how they manage their web sites. Not only do they have to make them user friendly, they should also ensure that they stay up to date."
Much as you might want to, though, you probably won't be able to provide your visitors with everything they may want or need that's related to your field right on your web site. That's where things like Yahoo Pipes, Google CSE, and certain forms of linkbait come in. Even if some of these technologies take a web surfer off your site temporarily, they deliver what your visitors are really looking for - and any web surfer that finds what he or she wants at a particular site is likely to bookmark it and come back.
With the Internet more like a vast and varied ocean than an information superhighway - or a huge library with all the books scattered on the floor - these kinds of tools and technologies can serve an important purpose. Sure, they'll make you and your site more visible; but they'll also encourage your visitors to see you as a helpful guide and an authority in your area. That kind of positive PR is worth its weight in gold.
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