Creating SEO-Friendly Content - Keyword Placement
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It doesn’t matter where keywords appear within content, as long as they do so…right? Unfortunately, that’s not the case. Where your keywords appear is every bit as important as what those words actually are. Every piece of content on your site should have at least two important keywords and phrases that you’d like to focus on for that specific piece. To optimize these words and get the best possible search engine ranking, make sure they appear in the right places.
The main keyword phrase you plan to use in your piece should appear right away, in the title. To create even better search engine opportunities, make sure your content has subtitles to break up and organize the piece. The keywords should appear in every subtitle as well. Also, make sure the main keyword phrase appears in the first sentence of the content, and gets repeated several times throughout. Again, make sure the words appear naturally and that the content remains readable.
Content-Creating Extras
What’s the backbone of the Internet? Content. And what makes the Internet work? Search engines. Successfully marrying these two concepts creates keyword-rich content the search engines, and your users, will love. But there are ways to create even more content for pages without hiring extra writers or working longer hours. Thank goodness for Web 2.0.
Today’s Internet is all about an interactive experience, which is good news for you. Be sure to include a user comments section on every piece of content. This gives readers the opportunity to sound off, and it also gives you the opportunity to get a little extra content on your site.
General forums and discussion boards will likewise help you create keyword-rich content at no extra cost or time to you, save that you may have to read and monitor these free-for-alls to be sure they remain appropriate and on topic. Content-creating extras like these help you add even more to your site, and perhaps boost page rankings at the same time.
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